The Information and Public Relations Department was established as Publicity Department during North East Frontier Agency (NEFA) Days at Shillong in 1963 and Shri T.P. Khound was the Publicity Officer to head the wing. The main objective was to disseminate information and educate the people about various Plan, Policies and Programme of the Government through different media tools. It also meant to monitor public opinion appearing in the media and provide necessary feedback service to the government.
Shri H.B. Mathur from Hindustan Times, Delhi joined as the First Director, Publicity, NEFA on deputation in 1966. After eight months Shri Mathur had left and the post of Director Publicity was looked after by Shri T.P. Khound, the then Deputy Director Publicity. Shri T. P. Khound was promoted to the post of Director Publicity, NEFA in the 1967.
Shri M. P. Hazarika took over the charge of Director from Shri Khound in the year 1973. In 1980, Shri Susan Pao relieved Shri Hazarika and passed on the baton to Shri Lummer Dai in the year 1983. Late Lummer Dai held the post for fifteen years. He was relieved of his charge by Shri Hage Kojeen on 1st December 1998. The Charge was passed on to Shri Supriyo Deb on 1st May 2000.
THE DEPARTMENT HAS FIVE DIFFERENT WINGS.
1. Art and Exhibition Cell.
2. Photographic and Video graphic Section.
3. Publication Cell.
4. Technical Sections.
5. Government Printing Press
ART AND EXHIBITION CELL
Originally the Art & Exhibition cell was attached to the Department of Research during NEFA time at Shillong, there after Art & Exhibition cell was attached with the department of IPR&P. The Art & Exhibition cell is an important branch of the Department, since NEFA days. Its function is to put up photographic exhibition during celebration of National Days and state celebration and also to hold exhibitions in and outside the State. The Art & Exhibition cell participate in Tableau during the Republic Day celebration at New Delhi.
PHOTOGRAPHIC AND VIDEO GRAPHIC SECTION
The photographic section came into existence in a mini from way back to late fifties. The section was under the Research Department and was supervised by Dr. Verrier Elewim himself. The section was then de-linked from Research Department during sixties. During that period the section was mainly engaged for documentation of culture, land and people etc. The section also had a silent 16.m.m. movie camera. A mini darkroom was set up to process and print the Black & White films exposed by the Departmental Cameramen. It was during late eighties some steps were taken to modernize the section to keep pace with emerging new technologies.
A Colour Lab was installed in July 1988 to cater the need of increasing demand of colour photographs as there was no private lab available in nearby areas. However, the State capital is having colour laboratory set up by private organization. In the year 2001-2002, a digital still photographic section was set up equipped with digital cameras, computers and other important accessories for quick disposal of works with use of information technology. The digital photographic section also undertakes the job to preserve all the photographic document in digital format.
A small video set-up was established during the year 1983-84 with a single V.H.S. video camera with S.V.H.S. editing facility. It has also acquired computers to increase the quality of production and to be at per with the technological change. Since 2004 the video section has undertaken jobs to create an video archive and it has produced about 15 documentary films in U-matic and celluloid format.
The still photography and video graphic section is engaged for coverage of all important Government functions including V.I.P & VVIP visit in the State. The coverage is then fed to local Doordarshan Station for telecast and to send to P.P.C North East Doordarshan Kendra for news. After coverage of each programme, the photographs are prepared and sent to the print media through e-mail for publication on the same day. The media organizations can access the photographs in website. This section also prepares the photographs for different exhibitions held within or outside the State. It also caters to the need of photographs of Greeting Cards, Diary and Calendars. Besides the branch also carry-out the designing works of Book cover, pamphlet, folder, greeting cards etc.. This section have prepared documentary films on U-matic high & low band, S.V.H.S. format and now it is equipped with digital format. At present the section is headed by the Photographic Officer (PGO) who also looks after the IT affairs in the department.
The publication cell was set up in the department of IPR & Printing during NEFA time in 1969. By considering its importance, all the publication related works are entrusted with the branch. Since its inception the publication section has been playing a pivotal role in strengthening the Department in all front by focusing Government achievements, programmes and policies through publication of Arunachal Pradesh Gazette, Arunachal Review, The Arun Information brochures, booklets, pamphlets etc. These are widely distributed in and outside the State. Over and above the publication section is fully responsible for timely printing and distribution of Government calendar and Diary every year. At present the publication section is headed by an Assistant Director and assisted by Publication Manager.
The Technical Wing was set-up at the time of creation of the Department during NEFA days at Shillong to cater to needs of the publicity and tourism promotion activities.
There are two sections under the Wing, i.e. Projection cell and Community Listening Unit. The functions of projection Unit and community listening (CL) are manifold.
The function of Projection Unit are to organize film shows in the interior areas and arrange Public Address (PA) system during celebration of National Days, important local festival and VIP, VVIPs visit in the district and district headquarters. The PA system is also used for public announcement during emergency like fire accident, promulgation of prohibitory orders by District Magistrate and various Government notifications which are of public concern.
Projector Operators and Helpers are posted in the Projection Unit to monitor the unit and provide necessary monthly progress report, under the supervision of District Information and Public Relations Officers in the District. At present there are forty-two Projection Unit in the State.
COMMUNITY LISTENING (CL) CELL
The main function of the CL Cell is to maintain the Community Listening sets (Radio) and distribute the CL Set (Radio) in the remote villages where the T.V signal are not received. Besides the Community Viewing sets, Television are also distributed to the villages which are not covered under shadow areas.
Radio Mechanics (RM) are posted against the CL Unit for maintenance and monitoring of the functioning of the Community Listening Sets, Community Viewing Sets and Direct Reception System (DRS). The Radio Mechanic has to carry-out the maintenance, repair work of Radios, TV, Projector, PA System, Batteries and Town Broadcasting System. The Radio Mechanics are to send monthly progress report to the Directorate of their respective locations under the supervision of District Information and Public Relations Officers in the District.
At present there are eleven Community Listening Maintenance Centers in the state. These two sections are headed by Deputy Director (P & D)
Government Printing press
The Government Printing Press was established in 1976-77. Today the printing press is equipped with offset machines, letterpress machines and electronic printing machines which are mostly fed by DTP.
The Government Printing Press is headed by a Deputy Director (Ptg) and other officers and staff are meant for printing and publication of Government policies and programmes which include printing of official gazette, budget documents, election works and also undertakes multi ferrous government printing works indented from various government departments.